Optimalisasi Potensi Lokal melalui Pemberdayaan UMKM Berbasis Ekonomi Kreatif di Desa Sumberdalem

Abstract

Sumberdalem Village has various potentials that can be used to support the local community's economy, especially through MSME activities. However, several problems were still found, including limited product and packaging development, weak branding, business legality, and the use of digital media for marketing. This community service activity was carried out to help MSME owners identify their business potential and develop their products so they can be better known by consumers. The method used was descriptive qualitative through observation, interviews, documentation, and direct assistance to MSME owners. The activities included collecting and mapping MSMEs, identifying the problems faced by business owners, and providing assistance in branding, business legality, digitalization, and product marketing. The results showed that several MSMEs in Sumberdalem Village have the potential to be developed, including basreng businesses, snack stalls, vegetable shops, tofu businesses, and bakeries. Assistance was also provided through product identity development, packaging improvement, introduction to NIB and halal certification, and the use of Google Maps, QRIS, and social media. This activity helped MSME owners gain a better understanding of business development and marketing based on their existing conditions and potential.