Growsmart: UMKM Naik Kelas dengan Literasi Keuangan

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the national economy, but still face major problems in the form of low financial literacy, particularly in recording, cash flow management and the use of digital technology. This situation makes it difficult for MSME players to separate their personal and business finances and hinders proper business decision-making. This community service activity was carried out through the GrowSmart: MSMEs Move Up with Financial Literacy programme as an effort to improve the financial literacy capacity of MSME players in Sukamakmur Village, Bogor. The community service method was carried out through training, direct assistance, simulations of the use of digital financial applications, and evaluation using pre-tests and post-tests. The material covered basic financial literacy, simple financial recording and reporting, and the use of digital accounting applications. The results of the activity showed a significant increase in participants' understanding of basic financial concepts, their ability to compile simple financial reports, and their adoption of digital financial applications to support business efficiency. This activity emphasised the importance of financial literacy as a foundation for MSMEs to improve their independence, professionalism, and business competitiveness in a sustainable manner in the digital economy era.